I recorded this video to show how to go beyond the basics with Google Trends, and use it specifically to pick better-performing YouTube video topics.

https://www.youtube.com/watch?v=_8TOnHYAx74

A lot of creators glance at Google Trends and move on — but with the right filters and comparisons, it becomes a goldmine for content ideas.

In this tutorial, I cover how to:

  1. Switch from Web Search to YouTube Search inside Google Trends
  2. Compare 3–5 topic variations to see what’s really getting searched
  3. Identify Breakout vs. Evergreen trends
  4. Track regional interest for geo-targeted content
  5. Build a content calendar based on seasonal peaks

I’ve used this strategy to get ahead of the curve with several of my best-performing videos — choosing rising topics before the competition starts targeting them.

Are you currently using data tools to plan your video topics, or going by instinct?