I filmed this video to show how to integrate Kajabi with Segment, which opens up powerful possibilities for tracking user behavior across multiple platforms.

https://www.youtube.com/watch?v=SkMYgX6st6g

Segment acts as a customer data platform (CDP) — collecting events and sending them to different tools like Google Analytics, Facebook Ads, or CRMs.

In this video, I show how to:

  1. Go to Settings > Third Party Integrations in Kajabi
  2. Choose Segment and paste your Write Key
  3. Set up custom events and destinations in Segment
  4. Track user actions like page views, purchases, video plays, and more

This is more advanced than most email integrations, but if you’re running a SaaS business or large funnel, Segment can help unify your data across platforms.

I’ve used Segment in past projects to push Kajabi events into Facebook Ads and track conversion behavior with better granularity than Google Analytics alone.

Are you exploring deeper data integrations, or keeping things simple for now?