Here’s a quick video I created to show how to pin a post to the top of your Facebook Page timeline:
Pinning a post is a smart way to keep something important visible to everyone who visits your Page — whether it’s an announcement, a featured product, or your latest video.
In the tutorial, I walk through the simple process: head to your Facebook Page, find the post you want to pin, click the three dots in the top-right corner of the post, and then choose “Pin to Top of Page.”
Once pinned, that post moves to the very top of your timeline and stays there until you unpin it or replace it with a new one. You’ll also see a small blue pin icon so you know it’s actively pinned.
I also explain why this feature is helpful: pinned posts are perfect for time-sensitive promotions, links to your newsletter, FAQs, or evergreen content that introduces your brand.
One tip I give in the video is to rotate your pinned posts regularly. If it’s been the same for months, it might be time to freshen it up. A new pinned post shows that your page is active and up to date.
What’s the most useful thing you’ve ever pinned?