I created this video to show how to pin a post on X, formerly Twitter — which is one of the easiest ways to spotlight your most important content.
Pinning a tweet lets you control what visitors see first when they land on your profile. Whether it’s a top-performing post, an intro thread, or a call to action, your pinned tweet is prime real estate — so it’s worth using strategically.
Step 1: Find the tweet you want to pin
Scroll through your feed or go to your profile to find the tweet you want to pin. This could be:
- A thread introducing who you are and what you offer
- A new product or course launch
- A viral tweet that got tons of engagement
- A helpful tutorial or content piece
In the video, I show how I rotate my pinned post every couple of weeks depending on what I’m promoting.
Step 2: Click the three dots
In the top-right corner of the tweet, click the three-dot menu, then select “Pin to your profile.”
If you already have something pinned, X will ask you to confirm replacing it.
Step 3: Visit your profile to confirm
Once pinned, go to your profile and scroll up — you’ll see the tweet stuck right at the top. It will stay there until you manually unpin or replace it.
Pinned tweets are useful because:
- They get the most visibility from new visitors
- They often get more likes and retweets over time
- They’re a soft form of lead gen or brand-building
Pro tips from the video:
- Use a tweet with a strong hook or visual
- If it’s a thread, make sure the first tweet is compelling
- Add a clear CTA (like “Follow for more” or “Grab the free guide here”)
- Update it regularly to reflect your latest offer or focus
Are you pinning evergreen content, or rotating promotions with your pinned post strategy?