Lots of people will tell you to start a content site in a popular market, or something that you’ve identified a gap in.

Let me be a contrarian and tell you that it’s really all about passion. Sounds cliche, but I’d personally not have it any other way.

Passion plays 🙌

My personal ‘passion play’ was a niche/industry that I’d lived and breathed already for 8 years.

And something that I was a part of for a long time before that.

Your mileage may vary, but that’s been my experience.