How to Stand Out And Get Clients Using ONE Dollar Bills
Quick tip if you’re cold messaging people to get new clients / jobs, etc.
I actually don’t recommend cold emails and stuff like that to my coaching clients, but it can definitely work.
But if you ARE doing it. A quick tip…
Do something to stand out.
Send them a letter or some ‘lumpy mail.’ Don’t be like everyone else who sends the same boring cold email.
One of the world’s all-time great copywriters Gary Halbert famously attached a dollar bill to the top of letters he sent to potential clients.
Sure, it’s just a dollar bill. But it gets attention!
You’ll be remembered against all the usual people who they get boring mail and emails from. 
You can do the same with lumpy mail. Send them something physical, rather than just beating the same dead horse of cold emails.
If the client is a large sized company that will be worth big money to you (and maybe a retainer), then it’s worth spending the money for a marketing campaign like this.
I’ll wrap up with a quick story that demonstrates this. Years ago, a girl sent me an unsolicited resume and asked for a job (by mailed letter!)
Old school, you might think. 
But she attached a chocolate bar (candy bar, for my American friends) to the top and included a line about “having a break!” It was a KitKat, too!
Well, you can be sure I ate that chocolate and she got a call back! 
I also couldn’t stop telling the story to people…and actually I’m still telling it! 
Hope that’s given people ideas if they’re seeking new clients.
