🔥Is Your Video Company Website Attracting Clients? 🔥

As a video production company owner, your website is often the first place you get to tell your story to a prospective client.

From there, we find clients come to the Initial Meeting ‘pre-sold’ on our services and what we can offer them.

What does a website do for a video production company:

  • pre-sells prospective clients.
  • gives our contact details.
  • allows clients to interact with our social media accounts.
  • acts as a ‘funnel system’ for catching prospects from a range of online (and offline) sources.
  • allows the client to participate in the ‘story of our business’ (StoryBrand, yo!)
  • showcases our work as a ‘video portfolio.’

⚡️ What Pages Do You Absolutely Need On Your Site? ⚡️

✅ A striking and vibrant homepage

✅ A charming About Us page

✅ A succinct Contact Us page

✅ A stunningly gorgeous ‘Our Work’ page (your portfolio)

✅ A breathtaking Blog (talk about what you’re up to!)

✅ Testimonials / Reviews page

There are plenty of other pages, but these are the bare minimum if you’re just setting up your site for the first time.


⚡️ The Biggest Mistakes I See With Video Company Websites ⚡️

Lots of people ask me to look at their video company websites. These are some of the biggest issues I see:

– Focus too much on “what I can do” and not enough on the ideal client 🙏

90% of what you say on your site should be about your Ideal Client.

Most clients don’t care about 8K and REDs. Sorry.

They care about results.

It should be language aimed at them and what they WANT.

What keeps them up at night?

– Lists all their services instead of focusing one niche per site 🤓

This is a huge error. Corporate clients don’t want to see your wedding videos!

And, likewise, your wedding clients don’t want to see that corporate video you did last month!

Keeping your niches separate allows you to focus on what matters to each client.

If you want to market multiple services, then a different site and brand for each service.

– Doesn’t have a call to action 👊

Another big mistake is not having a call to action (CTA), or not asking for the next step enough.

Every page on your site should direct your prospective client down a path towards you eventually meeting and working together.

Your CTA can be a contact form, a phone number, a page to book a Zoom call, or whatever works for you.

But you need CTAs on every page. Every page without a CTA is wasted page real estate!

Hope that helps!