If you’re just starting with email marketing or looking for a cleaner alternative to complex tools, MailerLite is one platform that consistently surprises people. I’ve used it across multiple brands, and in my latest video, I share an honest review of how it performs — from design to automation.
MailerLite has built its reputation on simplicity and value. It’s designed for creators, small businesses, and entrepreneurs who want advanced features without a steep learning curve or high monthly fees.
Here’s what makes it stand out:
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Clean, Modern Interface: Everything is intuitive — from building campaigns to managing subscribers.
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Drag-and-Drop Editor: Create professional emails quickly using pre-built blocks and templates.
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Automation Workflows: Send emails based on subscriber actions, like clicks or signups, with easy visual flowcharts.
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Landing Pages & Websites: Build lead pages or full mini-sites directly within MailerLite.
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Affordable Pricing: The free plan includes up to 1,000 subscribers and robust features, making it ideal for beginners.
One of my favorite parts of MailerLite is the newsletter editor. It’s lightweight yet powerful, and the templates look far more modern than those in older email platforms. I also appreciate their strong focus on deliverability — emails consistently reach inboxes rather than spam folders.
MailerLite has also expanded integrations, making it easy to connect with tools like Notion, Shopify, WordPress, and Zapier. This makes it an excellent fit for automating workflows without technical stress.
If there’s one limitation, it’s that large-scale marketers might outgrow the platform due to fewer advanced segmentation options compared to enterprise tools like ActiveCampaign. But for 95% of creators and small businesses, it offers everything you’ll need — and then some.
In 2025, MailerLite continues to be one of the best balance points between ease of use, pricing, and functionality. Whether you’re starting an email list or scaling an existing one, it’s a smart, reliable choice.