Every budding entrepreneur has their list of problems. “Issues” we’ve got in spades.

But as I’ve traveled on this entrepreneurial journey, I’ve realized that these problems, these challenges, they tend to fall into two distinct categories: the Macro and the Micro.

Understanding the difference between them, and how to navigate them, is crucial for anyone looking to dip their toes into the startup world.

Macro Problems: The Goliaths Before the Start

When I say Macro problems, I’m talking about those overarching, sometimes intimidating challenges that rear their heads even before we take our first step.

They’re often the walls we build ourselves, the hurdles we’re terrified of even approaching.

Financial Security

Do I have enough saved up? What if this venture doesn’t pay off? Can I handle the instability?


Am I even cut out for this? What if I fail and everyone sees? Do I have what it takes?

Life Situations

People may think, “My partner doesn’t believe in this.” I’ve got responsibilities – kids, mortgages, and more. Can I risk it all?

These problems are immense and can be paralyzing. They’re the questions that keep you up at night and make you question if you’re even on the right path.

Micro Problems: The Day-to-Day David’s

Once you’ve mustered up the courage to overcome or at least sideline those Macro problems, you’re met with a whole new set of challenges: the Micro problems.

These are the daily, nitty-gritty issues that come with the territory of running a business.

Operational Challenges

How do I structure my day for maximum efficiency? Where can I find a reliable supplier? How do I manage my cash flow?

Skill-Based Hurdles

Writing compelling copy, designing a user-friendly website, understanding the intricacies of a Facebook ad campaign.

Team Dynamics

Hiring the right people, fostering a positive work culture, handling conflicts.

Now, while these might sound less daunting compared to the Macro problems, they’re equally critical.

They’re the nuts and bolts of your venture, and navigating them correctly determines the difference between success and stagnation.

Navigating the Two

Here’s the deal: both these sets of problems are inevitable. You can’t sidestep them. What you can control, however, is your approach to them.

For the Macro Problems

Engage in introspection. Understand that everyone has doubts, fears, and challenges. What sets the entrepreneur apart is the courage to push through despite them.

Seek mentorship, lean on your support system, and remember why you started.

For the Micro Problems

Be a learner. Understand that you won’t have all the answers, and that’s okay. Reach out, upskill, delegate when necessary.

Surround yourself with a team that fills in your gaps and never, ever stop evolving.

Being an entrepreneur means a life of problem-solving.

But, at the end of the day, it’s these problems, both big and small, that shape our journey and define our legacy.

So embrace them, tackle them head-on, and remember: every challenge is an opportunity in disguise.