I put together this video to show you how to update your LinkedIn headline in under a minute — and why that small change can have a huge impact on your visibility and networking.

Your LinkedIn headline is one of the most important elements of your profile. It’s not just a job title — it’s your pitch. It appears everywhere: search results, connection requests, DMs, and even Google.

Most people leave it set to their current job title, like Marketing Manager at Acme Corp. But there’s a better way to make your headline work harder for you.

Step 1: Go to your profile

  • Log into LinkedIn

  • Click “Me” in the top menu

  • Select “View Profile”

Your headline appears right under your name at the top of your profile.

Click the pencil icon in that section to open the editing panel.

Step 2: Rewrite your headline with purpose

You get 220 characters — so use them well.

Here are 3 formulas I often recommend:

1. What you do + who you help + result
Helping solopreneurs grow online audiences with SEO-driven content

2. Industry + specialization + credibility hook
UX Designer | SaaS Onboarding Expert | 10+ Years in User Journey Mapping

3. Multiple roles or identities
Filmmaker | Educator | Founder of Filmmaking Lifestyle

You can also use separators like | or • to visually split up your headline for better readability.

Step 3: Save and preview

After updating your headline, click Save and return to your profile.

Your new headline will now appear:

  • In LinkedIn search results

  • When you comment or post

  • In notifications and DMs

  • On Google if your profile is indexed

Why this matters

A strong LinkedIn headline:

  • Tells people what you’re about instantly

  • Increases your chances of appearing in search

  • Encourages the right people to connect with you

  • Establishes authority in your niche or role

In the video, I show some real-world examples — including how I’ve changed my own headline depending on what I was promoting at the time.

Are you still using your job title as your headline — or turning that space into a personal billboard?