I created this video to walk through some simple, high-impact ways to improve your website’s user experience (UX), especially by making your site easier to navigate.

Good UX isn’t just about flashy design or animations — it’s about how users feel when using your site. Do they find what they’re looking for quickly? Do your pages flow naturally from one to the next? Are you guiding their attention… or making them work for it?

In this video, I break down some quick changes I’ve made across my own sites that led to longer session times, lower bounce rates, and more conversions.

1. Add consistent header and footer navigation

Keep your navigation clean and simple. Every page on your site should have:

  • A clear top menu with 5–7 items max
  • A footer with links to key pages like About, Contact, Privacy, and Tools

Don’t bury essential pages three clicks deep. In the video, I show how I used heatmaps to identify drop-off points — and how reordering menu links fixed it.

2. Use breadcrumbs and contextual links

Especially for blogs and content-heavy sites, breadcrumbs (like Home > Blog > Category > Post) help users know where they are.

I also recommend adding contextual links inside your articles to guide people to related posts, tools, or next steps.

3. Improve scannability

Structure your content for easy reading:

  • Short paragraphs (1–2 sentences max)
  • Subheadings every few scrolls
  • Bulleted lists
  • Bold keywords or action phrases

In the video, I walk through one of my pages and show how reformatting the content layout reduced bounce rate by 20% — just by making it easier to scan.

4. Add a visual content hierarchy

Use consistent font sizes for headers (H2, H3, etc.), and use color or spacing to guide the eye. Avoid having everything look the same — that overwhelms the user.

5. Include a clear call to action

Every page should answer: What do you want the user to do next?

  • Subscribe?
  • Watch another video?
  • Buy something?
  • Read the next article?

Your CTA can be a button, text link, form, or visual block — just make it obvious.

Is your current site easy to navigate, or are visitors bouncing because they get lost or confused?