Recently I’ve hit a personal best in Impressions for my site (according to Google Search Console).

In fact, impressions are up across the board.

However, clicks seem to be falling sharply lately.

What this tells me is that Google are obviously showing my pages to more people, but I’m actually getting less clicks!

This doesn’t make much sense to me as we’re talking about pages that I haven’t edited recently.

No changes, nothing to the meta description that Google shows to get clicks, etc.

And the site is well established and has historically performed well.

Any ideas? I’m banging my head against a wall here.