(This is an email as part of the email sequence for my course Video Business Blueprint).

“I closed the deal!”

She couldn’t hear me.

My girlfriend (soon to be wife) was on the other side of the promenade deck. 

I had my phone in my hand and I was waving frantically at Laura. 

I must have looked something like one of the seals we’d seen yesterday on the cruise.

I looked at her across the deck staring out at the calm Mediterranean Sea beneath her.

I wanted so much to tell her that I’d just scored the biggest project of my life: a contract with the Home Office in the UK. 

I was going to be making video for the British government!

But let’s jump back a little and catch up.

In the last email, I told you how I’d learned from my “Yoda” through an old dog-eared book from decades ago.

And I explained how I started writing down a kind of ‘blueprint.” Something that would help me understand my video business more and make back my losses.

Well, I had no idea that I’d be making back more than just my losses…

You see, what I planned out in that Blueprint was a process.

Most decent videographers can be creative and showcase technical skill. Or take a dynamic approach to an old topic and make it bold and fresh.

A good videographer can do either or both. And I can teach you to do the same.

But the best videographers inhabit the overlap between art and science, understanding that for all their differences, artists and scientists share something truly important: a process.

The best videographers aren’t just able to do something, they know how they did it, and how to do it again. 

How to get back there, into the flow state. How to recreate it all. At will.

Because they have a process. One that works for them, allowing them to produce their best work in the greatest way and with the least struggle.

Oh, don’t get me wrong: there’s always struggle. Always. This is never easy. But it can be made less difficult. 

Developing a process is how you make it both easier and simpler, all in the way that works best for you. 

I overlooked how important real experience and authoritative knowledge was.

Showing your potential clients that you’ve solved their problems for other clients is the most essential component to success. 

You can have all the ideas in the world, you can have all the drive and motivation, but none of it matters if you don’t sit down and work your butt off to get the experience, the projects – large or small – that will show your prospects how dedicated and effective you are.

I had been much too focused on becoming instantly profitable and shooting up the ladder of success like I was some kind of rocketship, when really I needed to take the stairs. 

That’s the key. Because without a process, it’s all just theory and skill: execution is erratic, production is unpredictable, and creation is haphazard.

With a process? Everything changes.

You see, what I discovered was what was missing in my video company (and what’s missing in MOST video companies) is a process. A process to take YOU from A to B in your video business.

And using these same principles, you can take the client on a journey, showing them how to go from A to B with a video project. 

How to get real client results. The right way.

In those heady early days of the Blueprint, I drafted something that sums up the roadmap I envisioned for myself back then.

Since then, I immortalized it as a more developed graphic which you can see below:

I have extreme confidence in my blueprint for this very reason. It’s allowed me to do many things, but let me tell you what happened after that fateful morning:

  • I earned $2,545* by the end of the month.
  • Within 2 months I had earned $6,200.
  • By December I had netted exactly $14,352 (don’t ask about the 2!)
  • ​And, best of all, I had a consistent flow of new clients each and every month.

(*Note: I work in British pounds, but I’ve converted to US dollars for my largely American audience.)

And my business has only gone from strength to strength from there.

At this point I’ve done projects for a variety of different clients ranging from small business owners to large sized corporations (including Fortune 500 companies).

Nowadays, I make a comfortable 6 figures with my video companies.

The amount of options you have for work is huge, but you gotta know how to get it.

And I’m going to show YOU how to ‘get it.’

You see, here’s the thing…

Starting A Video Production Company Isn’t Hard…But knowing the right way to do it, is.

Today, tens of thousands of people think they can shoot something on their phone or drone… not realizing that shooting video is actually an art – not something you can learn from ‘Instagram.’

I’m going to assume you already know how to shoot good video…

And if that’s the case, then great: that’s all you need to know to launch your own video production business – I’ll show you the rest.

After all, the hard part in all this is actually getting clients and scaling your business in order to land those big fish clients you crave.

And, hey, I’m sure I don’t need to tell you that there are hundreds (maybe thousands) of people running around in your local area trying to get small businesses to buy their video services.

If that’s not bad enough, a lot of these people are recent college grads approaching these companies and trying to film projects with entry-level DSLRs or (worse) their phones!

And they’ll do it for a tiny fraction of the money the rest of the industry is charging!

Not good.

I get it: trying to sell clients on video is tricky these days. It’s tough out there.

But it doesn’t have to be.

That’s why, tomorrow, I’m going to give you details of a special offer I have for you that I’m sure will be a gamechanger for your video company.

But you’ll have to wait until I drop those details in tomorrow’s email. Look out for it in your inbox.

Keep Shooting!

Matt “takes the stairs” Jacobs

PS:

I know you’re still wondering about that project working for the British government’s Home Office. Well, truth be told, this is now some ways into my journey.

I’ve worked incredibly hard to be in a position where a client like the prestigious British Home Office would call me about a video project.

The gig was really cool involving a promotional video for a new communications hardware that teams in both the police and the prison service now use.

And that first gig has led to more work with the Home Office (not to mention other departments).

Sometimes it really is just getting your foot in the door.

But enough about me. Starting tomorrow, I want to get you a shortcut to growing YOUR video company the way I have with mine. More on that tomorrow. Ciao!