Short-form video continues to dominate social media, and Facebook Reels are no exception. Whether you’re repurposing Instagram clips or creating original content, uploading Reels directly to Facebook can dramatically boost your reach. In my new tutorial, I show how to do it step by step — the easy way.

Uploading Reels on Facebook is simple once you know where everything is. The platform now supports full mobile and desktop uploads, giving creators more flexibility than ever.

Here’s the process I follow:

  1. Open the Facebook App or Creator Studio: You can upload directly from the app or use Meta Business Suite for desktop uploads.

  2. Tap “Create Reel”: Choose your video clip from your device’s gallery or upload a pre-edited file.

  3. Add Music, Text, or Captions: Facebook offers built-in editing tools to customize your reel before publishing.

  4. Write an Engaging Caption: Keep it short, add a call-to-action, and include 2–3 relevant hashtags.

  5. Choose Your Audience: Select “Public” for maximum reach, or “Friends” for personal updates.

  6. Publish and Track Performance: Once uploaded, monitor insights such as views, engagement, and shares.

Reels are one of the best ways to increase organic reach on Facebook right now. The algorithm prioritizes short-form video, so even small pages can gain traction quickly with consistent posting.

I’ve seen huge results from uploading clips natively rather than cross-posting from Instagram — Facebook seems to reward content created directly on its platform.

Pro tip: upload in vertical 9:16 format, keep videos under 90 seconds, and hook viewers within the first 3 seconds.

In 2025, Facebook Reels remain a key growth strategy for creators and brands. If you’re not posting them yet, you’re missing out on free exposure. With just a smartphone and a few minutes of editing, you can publish high-performing content to millions of potential viewers.