Whether you’re researching a company for investment, business strategy, or academic work, annual reports are one of the best sources of reliable information. They reveal how a company is performing financially, what their priorities are, and where they’re headed next. In my latest tutorial, I show how to find a company’s annual reports quickly and for free using the best available tools.

An annual report is a detailed document that summarizes a company’s operations, profits, and financial health over the previous year. Publicly traded companies are required to publish them, making this data accessible to everyone.

Here’s the fastest way to find them:

1. Start with the Company’s Investor Relations Page

  • Go to Google and type:
    “[Company Name] investor relations”

  • For example: “Apple investor relations”

  • This will lead you to the official site where most companies host their reports.

  • Look for sections titled Annual Reports, Financials, or SEC Filings.

2. Use the SEC’s EDGAR Database (for US Companies)

  • Visit sec.gov/edgar.

  • Type the company’s name or ticker symbol in the search bar.

  • Look for filings labeled 10-K, which contain the same information as annual reports but in official SEC format.

3. Search on Global Regulatory Sites
For non-US companies, try their regional equivalents:

  • UK: Companies House (gov.uk)

  • Canada: SEDAR+ (sedarplus.ca)

  • Australia: ASIC (asic.gov.au)

4. Use Aggregators or Market Data Sites
Websites like Yahoo Finance, Morningstar, and MarketWatch often link to PDF versions of recent reports.

Pro Tip: If you can’t find the report, try Googling “site:companywebsite.com annual report PDF.” This filters results to the company’s own domain and often surfaces direct download links.

Once you’ve found the report, scan the CEO letter, financial statements, and risk factors — these sections offer the clearest snapshot of a company’s direction.

Having quick access to annual reports is a must for analysts, students, and creators researching brands. With these methods, you’ll never waste time digging again — the information is just a few clicks away.