If you want more people to find your videos, adding strategic keywords to your YouTube channel is essential. Channel keywords help YouTube understand your content’s theme, which boosts your visibility in search results and recommended videos. It’s a one-time setup that can make a huge long-term difference in your channel growth.
https://www.youtube.com/watch?v=WcxAkVWSX3M
Here’s a simple step-by-step guide to add or update your channel keywords:
1. Open YouTube Studio
Go to studio.youtube.com and sign in with your YouTube account.
2. Go to Settings
Click the gear icon on the bottom-left sidebar of your dashboard.
3. Choose “Channel”
In the settings popup, click Channel → Basic info.
4. Add Your Keywords
Under the Keywords section, type in relevant words or phrases that describe your channel. Separate them with commas.
For example:
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productivity tools
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YouTube tutorials
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digital marketing
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online business tips
5. Save Your Changes
Click Save and you’re done.
Pro Tips:
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Use a mix of broad and specific keywords to reach both general and niche audiences.
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Avoid stuffing too many keywords — 10–15 well-chosen ones are enough.
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Tools like vidIQ and TubeBuddy can help you research high-performing keywords.
Channel keywords act like SEO tags for your entire brand, not just individual videos. Once you set them up strategically, YouTube can better match your content to the right viewers — helping you grow faster without extra effort.