Internal linking is one of the most overlooked SEO strategies — yet it’s one of the most powerful. By connecting your own blog posts and pages together, you help both your readers and search engines understand your site’s structure better. It improves user navigation, increases time on site, and passes valuable ranking power between pages. Let’s look at how to create internal links in WordPress quickly and effectively.

https://www.youtube.com/watch?v=pjhgmhEdDPU

Adding internal links doesn’t just help with SEO — it also makes your content more valuable for readers. You can easily do it in the WordPress Block Editor without needing any plugins or coding knowledge.

Here’s the step-by-step method:

1. Open the Post or Page You Want to Edit
Go to your WordPress dashboard and select Posts → All Posts or Pages → All Pages. Click Edit on the content where you want to add a link.

2. Highlight the Text You Want to Link
Select a keyword or short phrase that’s relevant to another page or post on your site.

3. Click the Link Icon
In the editor toolbar, click the link chain icon (or press Ctrl + K / Cmd + K).

4. Paste or Search for the URL
You can either paste the exact URL of another post or start typing a keyword — WordPress will automatically suggest related posts from your site.

5. Press Enter to Apply
Once you select the correct post, press Enter. The link will now be added.

6. Preview and Update
Click Preview to make sure the link looks natural and functions properly, then click Update to save your changes.

Pro Tips for Better Results:

  • Always link contextually — choose anchor text that matches the target page topic.

  • Don’t overdo it; aim for 3–5 internal links per 1,000 words.

  • Regularly audit your site using tools like Link Whisper or Rank Math to fix broken links.

Internal links create a logical path through your site, helping both users and search engines explore your best content. Once you get into the habit, it becomes one of the easiest ways to grow your site’s authority organically.