Now that you have goals for yourself and your business, you need to find a way to track and measure them.
It was the great management consultant Peter Drucker who said, “What gets managed gets done.”
It’s true – when you measure something, it helps you improve.
A great case in point is fitness.
When people start working with a personal trainer, or start a new workout program, they’re always made to measure everything – their body measurements, the food they eat and the exercises that they do.
The people who are successful in workout programs are always the ones who diligently measure their progress. It’s inspiring and keeps you on track.
In the same way, we want to measure our success in the pursuit of our goals.
So what are good measurement processes?
An example would be a spreadsheet of clients. You enter the names of all the clients you currently have in your business pipeline – those that you’re currently having some sort of followup with (see the previous section).
From there, you can keep track of your progress with those clients and measure exactly where you’re at.
I find something simple like a green-red color coded system works when I’m keeping track of my clients and the different stages I’m in with them during the marketing and selling cycle.
If you want to get more advanced, you can use a great email add-on tool like Streak. Streak is essential CRM (Customer Relationship Management) made to fit your email program of choice.
I use Gmail and Streak fits in beautifully with my Gmail setup. It allows you to add ‘boxes’ and ‘pipelines’ to your email account, so that you can track exactly where a client is in your sales pipeline.
When your sales process with a client moves into the next stage, Streak will add them to the next section of your pipeline.
Very cool and very easy to use!
Success. Goals. Measurements. When these three are understood and defined, then you can start taking action.
Those three combined with action are absolute rocket-fuel for your success.
