If you’ve ever had to write a press release from scratch, you know how time-consuming it can be. The structure, tone, and formatting all matter — and that’s where ChatGPT becomes a real lifesaver. In my quick video, I demonstrate how to use ChatGPT to create professional, ready-to-send press releases in minutes.
With the right prompts, ChatGPT can handle the heavy lifting — drafting a release that’s polished, accurate, and tailored to your brand.
Here’s how to do it effectively:
1. Start with a Strong Prompt
Begin with clear instructions like:
“Write a professional press release announcing [product name], including a quote from the founder and a call-to-action.”
Be specific about the tone (formal, enthusiastic, corporate) and include the who, what, when, where, and why.
2. Refine the Draft
Once ChatGPT generates your release, review and tweak the headline, date, and contact info. Make sure the first paragraph answers the core question: Why should anyone care?
3. Add Quotes and Statistics
If you didn’t include these in your initial prompt, ask ChatGPT to generate them separately and paste them in. This adds credibility.
4. Format for Readability
Use short paragraphs, bolded section titles, and bullet points where needed. Tools like Grammarly or Hemingway can help polish the final version.
5. Save a Template for Future Releases
Once you’ve perfected a structure, save it as a reusable ChatGPT prompt. This saves hours every time you announce a new update or event.
Pro Tip:
Always add your company’s boilerplate paragraph at the end — the short summary that tells readers who you are and what you do.
Using ChatGPT for press releases doesn’t just save time; it helps maintain a consistent voice across your brand communications. In a few minutes, you can go from blank page to publication-ready copy — no PR team required.