I created this video to highlight two of my favorite tools for finding the perfect brand color palette, whether you’re building a new site, designing a product, or refreshing your visual identity.
Color is one of the first things people notice. It sets the tone, communicates personality, and — if used well — helps your brand become instantly recognizable. But choosing the right colors can feel like a guessing game.
Here are the two tools I recommend and how I use them.
Tool #1: Coolors.co
Coolors is an incredibly easy color palette generator. You can:
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Hit spacebar to generate random palettes
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Lock in colors you like
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Adjust hue, brightness, and saturation manually
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Explore trending palettes
What I love most is the usability. In the video, I show how I take one brand color — let’s say a deep blue — and let Coolors suggest harmonious matches. You can also upload an image (like a logo or product photo) and generate a palette based on that.
Coolors also lets you export your palette as:
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HEX codes
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PNG or PDF swatches
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Shareable links
I use this when designing Canva templates or picking colors for new brand sites — especially when I want to stay consistent across web, video, and email.
Tool #2: Adobe Color
If you want something more technical, Adobe Color gives you deep control over:
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Analogous, monochromatic, and triadic palettes
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Accessibility contrast checks
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Color harmony rules
One standout feature is the ability to test your palette against color blindness filters — perfect for ensuring your brand is inclusive and readable.
I use Adobe Color when I’m building full theme palettes — primary, secondary, accent, background, and error colors — and want everything mathematically harmonious.
Bonus: Keep your colors consistent
Once you’ve found your brand palette, document it:
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Save it in Notion
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Add it to Canva Brand Kit
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Use browser extensions like ColorZilla to keep it handy
Are you designing with a consistent color system — or picking new shades every time you launch something?