I made this short video to show how to connect your Threads account to Buffer — great if you’re building presence on Meta’s latest platform. Here’s how:

As Threads grows, more creators are looking for ways to schedule posts. Buffer now supports Threads integration, and in the video I show how to connect it in just a few steps:

  1. Open Buffer and go to Channels > Add Channel
  2. Select Threads (via Instagram)
  3. Log in with your Instagram account
  4. Authorize access
  5. Choose your Threads profile and finish the setup

You can now draft and queue posts just like you would for Twitter or Facebook. I also explain how Threads inherits brand settings from Instagram, so be sure your IG account is properly optimized.

Have you added Threads to your content calendar yet?