Getting your video production project reviewed and approved by clients is a big part of the video business process.
Working in a video production company, people often face a significant challenge: you want to make your clients happy, so you have to gather their feedback and change requests.
But that takes a lot of time, and it’s often easier said than done. Apart from that, one of your clients usually isn’t very thoughtful when he gives feedback. (That’s why Clients from Hell exist.)
Showing your video work to your client works best by presenting it in person, but unfortunately, it takes a lot of time and isn’t always possible.
Emails can turn into total chaos, which exponentially increases when you have a lot of clients and projects on the go.
Misunderstandings and unclear statements are easily given, resulting in even more emails and confusion.
Emailing is especially problematic when there are multiple feedback loops, and the client just refuses to be happy with the video.
Phone calls usually work better than emails, but they also have multiple drawbacks:
1. You have to find a way to create an actionable to-do list, including all the change requests your client told you via phone.
This list can be quite daunting. Everyone has a solution for it, but none of them are easy or intuitive.
2. You have to be available at the same time as your client. That’s okay for some, but not for others.
3. Nothing that was said within the call is clearly documented and archived. This can lead to problems in the future, when you work with multiple team members & clients.
Since we’re all just human, mistakes are natural, so there’s nothing to be ashamed of. But where there’s a problem, there’s bound to be a solution, right?
Clearly, the best way to give feedback is meeting up personally and discussing things. Using digital review tools (Filestage is an example) is an advantage.