I made this video to walk you through how to create an email campaign in Kajabi, from writing the content to segmenting your list and sending the broadcast.
Whether you’re announcing a launch, delivering weekly value, or simply re-engaging your list, Kajabi’s email tools are surprisingly powerful — especially if you set them up right from the start.
Here’s my full process.
Step 1: Go to “Marketing > Email Campaigns”
Click + New Email Campaign, and this time choose Email Broadcast (not Sequence).
Broadcasts are one-time emails — perfect for updates, offers, or announcements.
Step 2: Choose your audience
You can send your campaign to:
- All contacts
- A specific list
- People with specific tags or segments
This is where smart tagging pays off. For example, I’ll often send:
- A product announcement only to people who downloaded a related lead magnet
- A testimonial roundup to trial users
- A final call email only to people who clicked the sales page but didn’t buy
Step 3: Write your email content
Kajabi’s editor lets you build your email using:
- Text
- Buttons
- Images
- Video thumbnails
- Personalization (like {{first_name}})
In the video, I show how I build a simple value email with a link to a new video, an embedded preview image, and a soft CTA at the end.
Step 4: Set delivery options
You can send your email:
- Immediately
- Scheduled for a later time
- Based on recipient time zones (great for global audiences)
I usually schedule broadcasts around 9–10 AM in the subscriber’s time zone — it’s a sweet spot between inbox volume and reading habits.
Step 5: Review and send
Preview your email on desktop and mobile, send a test email to yourself, and double-check that links work.
Then click Send Broadcast, and Kajabi will handle the delivery, reporting, and tracking.
Are you sending regular email updates to your list — or only reaching out during launches?