Anyone had any luck with breaking into new categories/topics with an established site?

I have a pretty high DR. An authority site that gets sent a relatively large amount of traffic from Google.🔥

It’s clear they know what niche/industry I am.

I’ve been adding to site’s scope (which was already reasonably broad). Adding extra categories followed by posts focusing on said new topics.

Results so far have been pretty limited with this minor pivoting.

I’ve had posts rank over the years outside the main topic of my site😎

Not achieved it at scale yet, though.

I did this mainly by first slowly adding niches, whilst still remaining pretty close to my original niche.

Although I’ve also had super random and off topic posts rank too.

Imagine if I was selling dog products and I suddenly add a post on mortgage products and start to rank! That kind of thing.

There are a lot of theories out there about how Google ranks web PAGES rather than websites. So will be interesting to monitor and see how it goes.