I made this video to share a list of 12 books that have shaped my thinking as an entrepreneur, from mindset and strategy to leadership and marketing.

These aren’t trendy “read it once” books — they’re the kind of foundational reads I keep coming back to and recommend to anyone building something online.

In the video, I walk through:

  • Classic business books like The E-Myth Revisited
  • Strategy-focused picks like Blue Ocean Strategy and The Lean Startup
  • Mindset and productivity reads like Atomic Habits and Deep Work
  • A few wildcard titles that helped me think differently about value and scale

I also explain what I took from each book and how I applied it to real-world decisions.

Have any of these books made a big impact on how you run your business?