So digging into my stats for this last quarter, I’ve discovered that my PA-API links are converting at around 3 times more than the standard links.
I’m assuming PA-API is for AAWP links? That’s the only way I’m using the Amazon API as far as I know, so must be that.
For clarity, here’s the way they appear in my Associates:
- PA-API
- Product Links (Text Only, Image Only, Text and Image…)
So the first one (API) is converting roughly 3 times better.
Wondering what you guys make of this?