I created this short tutorial to show how to connect your Instagram account to Buffer so you can start scheduling posts and Reels right from your dashboard. Here’s the video:

Buffer supports direct scheduling for Instagram Business accounts — which means you don’t need push notifications or third-party tools once it’s set up properly.

In the video, I walk you through:

  1. Switching your account to Professional > Business (if it’s not already)
  2. Going to Buffer, clicking “Connect Channel”
  3. Selecting Instagram Business
  4. Logging in via Facebook (since Meta owns Instagram)
  5. Approving the connection and choosing the IG profile

Once connected, you can schedule single-image posts, carousels, and even Reels, depending on your Buffer plan. I also show how to reconnect your account if it times out.

Are you using Buffer mainly for Instagram, or another scheduler?