I created this video to walk you through how to set up your first product in Stripe, whether you’re selling a course, digital download, service, or subscription.

Stripe is an incredibly powerful platform for handling payments online. But when you’re setting up your first product, the dashboard can feel a bit overwhelming. In this guide, I break it down into simple, clear steps — no developer needed.

Step 1: Log into Stripe and go to the Products tab

Once you’re in the Stripe dashboard, click on “Products” in the left sidebar. Then click the “+ Add Product” button to begin creating your item.

You’ll be asked for:

  • A product name (this is what appears on invoices)
  • A description (optional, but useful for internal clarity or API use)
  • Optional images or media

Step 2: Choose the pricing model

Stripe lets you choose between:

  • One-time payment — for digital downloads or services
  • Recurring/subscription — for memberships or SaaS
  • Multiple price points — if you want to offer tiers (e.g., Basic, Pro, Premium)

In the video, I show how to set a standard one-time price of $49, which is perfect for a digital product or mini-course.

You can also configure free trials, setup fees, and billing intervals if you’re working with subscriptions.

Step 3: Set currency and billing details

Choose your preferred currency (USD, GBP, etc.), and confirm whether your pricing is inclusive or exclusive of tax. If you’re using Stripe Tax or VAT rules, this is where it matters.

I also recommend naming your pricing clearly — for example:

“Full access – $49 one-time”

This way, it’s easier to track in your dashboard later.

Step 4: Create a Checkout Link

Once your product is created, Stripe gives you a hosted Checkout Link — this is gold if you don’t want to mess with code. You can paste that URL anywhere: your website, Kajabi button, landing page, or even in an email.

Stripe handles all the heavy lifting — credit card validation, secure checkout, tax, receipts, and more.

Step 5: Test and publish

Before going live, I recommend using Test Mode in Stripe to run a few purchases using dummy cards. This makes sure your emails, confirmation page, and integrations are working properly.

I also cover how to:

  • View payments under the “Payments” tab
  • Track customers and subscriptions
  • Customize your branding on the Stripe checkout page

Are you already selling with Stripe, or just starting to set up your first product?