I created this video to help you turn on Professional Mode on your Facebook profile, which unlocks a few powerful features for creators and personal brands.

https://www.youtube.com/watch?v=gKn8cDKkbWg

Facebook has been rolling out tools to help users grow an audience from their personal profile — and this mode gives you post reach analytics, monetization options, and a follower system.

In the video, I cover:

  1. Opening your Facebook profile
  2. Clicking the three-dot menu > Turn On Professional Mode
  3. Reviewing the feature summary
  4. Confirming activation

Once activated, you’ll see a “Professional Dashboard”, access to Reels bonuses (if eligible), and post-performance data like reach, shares, and engagement.

I’ve used this setup for testing Reels monetization and growing non-page content.

Are you using Facebook more for content these days, or keeping things low-key?